MG ESSENCE · Jewellery Metals Authority

Choosing Your Metal: Gold, Platinum & Sterling Silver

Every piece of jewellery begins with the metal. At MG ESSENCE, we guide you through the differences, durability, percentages, and long-term considerations for gold, platinum, and sterling silver. Selecting the right metal ensures your piece lasts generations and retains its brilliance.

Gold: Timeless, Versatile, Luxurious

You may think, “All gold is the same.” But in reality, gold’s purity, colour, and alloy composition define its durability, colour, and value.

Gold is measured in karats (k), with 24k being pure gold. For jewellery, we commonly use 9k, 14k, and 18k. Each level has a balance of purity, hardness, and shine.

Gold Type Purity Durability Colour MG ESSENCE Saying
9k Gold 37.5% Gold Very durable, scratch-resistant Yellow, Rose, White “Everyday brilliance without compromise.”
14k Gold 58.3% Gold Durable for daily wear, classic luxury Yellow, Rose, White “Luxury balanced with longevity.”
18k Gold 75% Gold Softer than 14k, highly lustrous Yellow, Rose, White “The ultimate glow of refinement.”

If you are seeking maximum shine and prestige for occasional wear, 18k is ideal. If your focus is everyday durability, 9k or 14k may be preferred.

Platinum: Rare, Strong, Prestigious

You may ask, “Why not choose platinum over gold?” Platinum is heavier, denser, and nearly indestructible. Unlike gold, it retains its weight and does not wear away over time. This makes it ideal for engagement rings and high-end pieces that endure generations.

Metal Purity Durability Colour MG ESSENCE Saying
Platinum 950 95% Pure Extremely durable, ideal for daily wear Silvery-white “Strength and prestige in its purest form.”

Platinum is hypoallergenic, making it perfect for sensitive skin. It develops a unique patina over time, reflecting history and character — something gold cannot replicate.

Sterling Silver: Elegant and Accessible

You may think silver is less luxurious — at MG ESSENCE, we see it as versatile, modern, and timeless. Sterling silver is 92.5% pure silver, alloyed to improve hardness and wearability.

Metal Purity Durability Colour MG ESSENCE Saying
Sterling Silver 925 92.5% Silver Moderate durability, needs care Bright white “Affordable elegance that shines daily.”

Silver requires occasional polishing, but it allows more creative designs at accessible pricing. Perfect for modern statement pieces or layering with gold and platinum.

Choosing the Right Metal for You

When deciding, consider:

  • Daily wear: 9k, 14k gold or platinum for durability.
  • Prestige and heirloom: 18k gold or platinum for luxury and shine.
  • Creative designs at accessible pricing: sterling silver.
  • Skin sensitivity: platinum and higher karat gold are hypoallergenic.
  • Maintenance: gold and platinum age gracefully; silver needs polishing.

Remember, metal choice is not only about price — it is about longevity, feel, and the story your jewellery tells.

At MG ESSENCE, our philosophy: “Choose metal as you choose a legacy — wisely, intentionally, and with style.”

Personal Guidance

Not sure which metal suits your vision or lifestyle? Our team at MG ESSENCE provides expert guidance tailored to your piece, your skin, and your style.